West Clear Co is a passion project by Prentice Bjerkeseth born out of a desire to celebrate the wilds I love most with custom designs that are as bold as the outdoors they represent.
HOW IT HAPPENED
Growing up in Arizona, I always thought it was my mission to leave the desert. Whatever I was chasing, it wasn’t among the tan soil and red rocks of the American Southwest.
Life took a turn as I began exploring what Arizona really had to offer. I spent summers camping on the Mogollon Rim and winters making snow camps in the Sierra Anchas. I spent the short autumn days camping in vistas overlooking the Mazatzal Wilderness and spent spring hiking to the hidden ruins in Devil’s Chasm. By exploring the natural landscape I realized I had missed the forest for the trees - or rather, the desert for the heat.
I wanted mementos to commemorate the beauty of the desert I had come to love but I couldn't find anything bold enough to capture the spirit and rugged charm of the outdoors - so I began designing my own goods that would capture the distinct palettes and dramatic curves of the natural world.
I started West Clear Co so that I could share these items with everyone who feels the same.